As you can see, I’m on a bit of a “social media and cause marketing” kick, but I’m so fascinated by Kind Healthy Snacks‘ new “Do They Kind Thing” (Spike Lee would be proud) initiative that offers cause marketing with a twist. According to The NY Times, Kind Healthy Snacks plans to make a substantial [...]

Lefsetz Letter is a “tell-it-like-it-is-in-your-face” blog targeting musicians, but its truth-telling content can be applied to all artists. Bob Lefsetz’s tackles some of the industry’s top issues and his tone aims straight for the heart and mind. Its understandable why its read by some of the industry’s top creators read his blog religiously. Lefsertz Letter

I can’t say enough about the “Oz” type genius behind Kimberly-Clark‘s / Huggies Momspired campaign. In efforts to build their relationship with moms, the company has created a project that will help entrepreneurial moms get their businesses off the ground. The campaign is awarding up to $15K for moms who have “a unique baby or [...]