The Actor’s (Short) Guide to Personal Branding
Aspiring actors dream of obtaining film and television roles that will skyrocket their career or, at the least, earn them a steady paycheck for doing what they love to do. But as any another profession, making it as an actor takes a great deal of self-marketing, promotion and brand development.
Now, more than ever, the television and film industries are tightening their belts. Its important for actors to understand the landscape that they are working in and prepare themselves with a game plan and a shining brand that can compete.
The Actor’s (Short) Guide to Personal Branding: Through The Lens of Film’s Most Iconic Characters
Begin at the fundamental level of branding (identifying who you are) and learn the key steps in understanding your industry/competitors/network, setting strategic goals and crafting a tactical game plan.
What makes the guide a must-read for actors:
- “Workbook-DIY” approach – each chapter contains exercises that help actors develop their brand identity and a plan to setting and achieving their goals
- Examples of Iconic Film Brands – from Yoda to Rocky, each chapter showcases and briefly analyzes the brands of well-known film characters to help actors visualize key attributes of a successful brand
- Brevity and Cost-Free – although the text is short, its packed with free branding and marketing tools just for actors. And best of all, its completely free!
