June 8th, 2011 
sayo martin 
There is no denying that NBC’s The Voice is doing a fantastic job using social media to rally and engage everyone who is involved in the project (viewers, contestants, coaches, celebrity guests and stakeholders), raise awareness about the show, and increase viewership. If you don’t believe me, see the ratings and social media trend stats!
Thumbs Up for…
- encouraging NBC’s local news affiliates to promote the show on air and via their individual Facebook pages
- featuring a “V-Room” where artists can engage with fans through social media throughout the competition.
- bringing on “V-Correspondent Alison Haislip (G4′s “Attack of the Show!”), who will make appearances during the live broadcasts to engage fans and connect them to artists and coaches from the V-Room via Facebook, Twitter, NBC Live and NBC.com.” (Love her website, by the way)
- showcasing the reaction of judges and celebrities in the form of tweets which are displayed across the bottom of screens during the show (yes, Miranda Lambert tweeted that she LOVES Team Blake).
- permitting viewers to vote online (at NBC.com), via iTunes, via NBC’s Live App, and of course via phone
“Update: NBC won the night in the 18-49 demographic with a 5.1 rating. “It was NBC’s strongest series premiere since 2009′s The Jay Leno Show’s 5.3 rating following 2008′s American Gladiator’s 5.9 rating,” explains TVbytheNumbers. The show also ranked #1 in both Trendrr and SocialGuide‘s rankings of the most social shows on Tuesday.” Thanks LostRemote for the heads up!
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